Pricing Calculator
Determine the optimal price for your products or services using multiple pricing strategies. Our calculator considers costs, competition, and market positioning to help you maximize profits.
Product Information
Pricing Analysis
Enter your product information and click "Calculate Pricing" to see your pricing analysis.
Pricing Strategies Explained
Cost-Plus Pricing
Add a markup percentage to your total costs. This ensures you cover all expenses and achieve your desired profit margin.
Formula: Total Cost × (1 + Profit Margin %)
Competitive Pricing
Set prices based on competitor pricing while considering your market position (budget, mid-market, premium, luxury).
Formula: Competitor Price × Market Position Multiplier
Value-Based Pricing
Price based on the perceived value to customers rather than just costs. Higher value products can command premium prices.
Formula: Total Cost × Value Multiplier
Break-Even Analysis
Calculate how many units you need to sell to cover your fixed costs and start making a profit.
Formula: Fixed Costs ÷ (Price - Variable Costs per Unit)
When to Use Each Strategy
- Cost-Plus: When you have stable costs and want guaranteed profit margins
- Competitive: When entering a market with established competitors
- Value-Based: When your product offers unique benefits or solves specific problems
- Premium: When targeting high-end customers who value quality over price
- Penetration: When you want to quickly gain market share